Adventure game that takes children on a journey to discover how health professionals are saving lives around the world.
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The rise of COVID-19 meant that parents were thinking about the health of their children more than ever. Meanwhile, the UK government was considering cutting funding for global health programs. If we could encourage parents to speak out in support of international health systems as a way of protecting their kids, this could influence our target group of MPs to protect UK Overseas Development Aid.
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Defenders of Health is an online game with activities for primary school children. Profiling the roles of domestic and international health workers, the campaign showed how vital global health was to keep us all safe.
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Creative Direction, Game Production, UI/UX
The Game
An educational adventure web game that takes children and caregivers on a journey to discover the ways health professionals are saving lives around the world. They meet Defenders of Health from different parts of the globe who will teach them about the life saving tools that they use in their everyday tasks.
As a creative lead, I developed the user experience, storyline, directed animation and overall game production to create an engaging narrative that encourages kids to be creative problem solvers and curious learners.
Defenders of Health Day
Several schools across all our key constituencies adopted our campaign with some running a ‘Defenders of Health Day’. Digital ads and local media placements also attracted hundreds of parents to play the game and interact with printouts at home with their children.
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A collective change. Schools were engaged in all five constituencies via fun Defenders of Health activities - either using resources or hosting ‘Defenders of Health’ days with students dressing up. Schools also shared campaign content with parents, sending home leaflets and posting on social media. The target audience were also able to order tote bags from social media ads.
A systemic change. The apolitical nature of schools, and challenges faced with short timelines and challenges posed by local lock-downs, meant that they were limited the role that they could play in encouraging parents to take on advocacy actions. However, school events provided an additional momentum to engage MPs. Social ads also prompted the target audience to sign open letters to MPs.
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Kira Vosper
Scott Sanders, Creative Freedom
Stefan Iyapah
Lou Webb
Yip Wong, WotNot Music
Ericka Ubasa