Elevating TCF’s brand as it continue to foster opportunity and reduce inequality.
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One hundred years ago, the progressive policies that we take for granted today seemed out of reach. The Century Foundation (TCF) is a progressive think tank whose research has led to these progressive policy changes since 1919.
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With its centennial year on the horizon, we helped articulate the foundation’s ongoing impact to new audiences by creative a compelling narrative, engagement strategy, and centennial brand to demonstrate its worth.
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Motion Design
Hero Film
As the lead motion designer, I helped produce a centennial animated video to highlight TCF’s 100 year history and the work to come in the century ahead.
The concept was to show that yesterday’s bold visions became tangible policy changes that were splashed across newspaper headlines and are now part of the fabric of our lives. The main message of the video is that TCF is making the headlines of tomorrow, today.
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With the centennial campaign and Next100, The Century Foundation created tangible ways for policy-minded Americans to experience their work and solidified their place as the policy experts on issues that the progressive community cares about most.
These campaigns and the renewed interest in their work will allow The Century Foundation to do even more work in shaping progressive policy and to continue making the headlines of tomorrow, today.
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Savannah O’Leary
Maddie Dai
Ericka Ubasa
Recognition
Indigo Awards
Design for Social Change, 2020 for 100 Years
Gold in Mix Media and Moving Image
Silver in Branding