Calling on young people to forge their path and carve
out sustainable careers in the North East of England.
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Despite the UK government’s commitment to reaching Net Zero by 2050, there is still a considerable gap between the level of ambition and the policy commitments required to attain the target. In particular, there has been a tension around economic opportunity and climate action, especially in small cities and towns which have historic links to heavy industry.
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Your Call was aimed at young people from the local area and showcased young pioneers - young people who had taken sustainable career paths in the region.
By leveraging specific groups of constituents and businesses in key political areas in North East England to demonstrate demand for green jobs and investment, we can encourage politicians to maintain and increase investment in green infrastructure and work.
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Video Direction, Motion and AR Design
Hero Film
“Calling all Grafters” is a manifesto film that calls on the next generation of grafters from the North East to take their future into their own hands.
As the lead motion designer, I wanted the video concept to borrow design elements that give it texture and a DIY feeling to best reflect our audience’s energy, especially in times of career uncertainty and financial insecurity.
The photo collage style, playful typography and marrying nostalgic effects with new high quality imagery compliments our message about hard workers considering a more sustainable future in a green industry, right at their doorstep.
AR Filter
Utilising the popular filter trend on social media, I created an AR game that encourage our audience to consider a green job as a future career, that can help them in their mission to save the planet.
OHH
A photography competition saw photos taken by local people plastered on our social channels and on buses. For this first phase, I designed the OHH where we highlighted the photography of a local young creative.
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On Facebook, through various posts, such as competitions and events we managed to generate over 810k impressions and over 34k engagements. The photo competition generated majority of the engagement at an extremely low cost of £0.01 per engagement, thus the audience strongly resonated with the content.
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Will Creswick
Chiara Piccirilo
Gabbriele Choo
Amy Rennie
Ericka Ubasa
Recognition
Indigo Awards
Silver in Integrated Graphic Design for Social Change, 2021 for It’s Your Call