Ericka Ubasa

A creative strategist fluent in articulating a vision and a knack for elevating ideas with long lasting impact. Expertise managing and evolving brand experience and cross-functional monitoring within a global collective of strategists, creatives, campaigners, operations and analysts. A mentor to designers and actively manage resource in 360 campaigns that run across EMEA markets with experience developing content for the Americas and Asia-Pacific.

Creatively directed and led art direction in motion and visual design through award-winning awareness campaigns from grassroots organisations to philanthropists to large corporations. Projects that gained international recognition and mobilised thousands of people to using hyper-localised content. An understanding of effective rapid response concepts in fundraising to captivate an audience during a pandemic.

Responsible for transforming concepts to meaningful work, rooted in an identity that marry design equity, sustainability and impact. Facilitated workshops for clients in different sectors to create a shared vision and unified brand that is sustainable in competitive markets.

Proactively contributes to the communication, demonstration and evolution of brands and offers progressive inputs across audience research, product development, user experience and team management when creating products spanning from AR, interactive experiences and OHH.

In-house editor and camera operator for Tesco’s internal communications and commercial videos with a focus on motion design and stop-motion animation. Proactively led content development, delivery and execution across both physical and digital platforms.

Production assistant for communications projects involving castings, set design, DIT, managing legals and camera assisting for Disney and Coca-Cola.

Written and directed short films that explore various approaches to storytelling and direction style through leading a team of camera operators, editors and producers. Conducted the creation of pitch decks and mood films for presentations that aim to be immersive and engaging.

Camera operator and editor for commercial events and communications projects for The Times, AutoTrader, fashion films and music video productions in a fast paced environment with turnaround times of under 24hrs. Received hands-on training in filming, lighting, grip and sound with the ability to analyse trends and cultural moment to help develop strategies for brands.