Providing a space to create a global coalition to fight against period poverty.
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Period poverty affects the well-being of young women all over the world. Over 137,700 children in the UK have missed school because of period poverty. Evidence suggests that of more than 1,000 girls who were surveyed, nearly half were embarrassed by their period and many were afraid to ask for help because of the stigma.
This suppression of conversations related to menstruation is hindering progressive policy on periods across the world.
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Project Period is a campaign about periods focused on integrating a global narrative into a national discussion around period poverty. We hosted a series of online and offline activation with non-traditional partners to raise awareness on global period poverty, and equip influencers with tools to advocate on the issue at the national and global level.
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Creative Direction, Video Production, Visual Design, Motion Design
Project Period in a nutshell
Campaign highlights
Pop-up Shop
The Project Period team hosted a Pop-Up shop in Shoreditch, London with 100% of the proceeds going toward ending global period poverty.
Along with the offline activation, I produced videos and photography to increase online engagement for the shop and upcoming events.
Tampon Taxi
The Tampon Taxi is an activation that handed out 5,000 sanitary products to women at homeless shelters and served as a place to hold conversation around period poverty. I led the production of digital assets with a focus on a sizzle reel and photography for press coverage.
The taxi received coverage from The Huffington Post, BBC, and The Independent. It acquired support from diverse audiences, bringing cab drivers, micro-influencers, and the general public into the conversation of menstrual rights.
Offline Products
We hosted the ‘Period.’ book launch with illustrator Natalie Byrne. I helped develop design assets for the space where participants follow a walking tour at a book store that shows stories of period poverty activists around the world.
Working with Books that Matter, I designed tote bags, book markers and t-shirts to boost support for the campaign.
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Partnerships with non traditional distributors such as Emma Gannon, Alice Living and the Gynae Geek increased the reach of Project Period content to over 2 million people. Interesting and provocative initiatives such as the tampon taxi and pop up shop brought global period poverty to the attention of new audiences. In a policy victory, the coalition we partnered with was able to make period supplies free to high school students.
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Genesis Henriquez
Aaron Parr
Holly Bantleman
Ravneet Bains
Ericka Ubasa
Recognition
The Indigo Awards 2020 in Design for Social
Gold in Integrated Graphic Design
Silver in Illustration
Mention
The Webby Awards finalist for Social in Public Service & Activism