eBay's 'Built Different' Campaign Revs Up Enthusiasts and Powers Sustainable DIY in the UK

  • eBay aimed to inspire UK motor enthusiasts to use their platform for vehicle DIY needs and highlight the Parts & Accessories vertical.

  • The "Built Different" campaign, in collaboration with Dept and Prettybird, showcased real stories of transformation. It was a multi-channel campaign and included sponsorships of major motorsports events in the UK.

  • Senior Lead Designer, Art Director

The P&A Brand

360 Campaign

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Events.

OOH

Impact

The campaign sought to ignite enthusiasm among vehicle enthusiasts, with success measured through increased engagement, activity on Ebay, and elevated awareness of the Parts & Accessories vertical in the community.

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